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Adventure and valuable encounters in a wonderful MICE destination.

The Innsbruck Convention Bureau – together with the Convention Bureau Tirol – hosted the MICE Ladies SHEROES Trip, which took place from October 22nd to 24th, 2021 in Innsbruck and the surrounding area.

Sheroes Trip – Innsbruck 2021 – Mice Ladies

We laid our heads in the stylish city hotel Das Innsbruck right in the center – the 4* hotel, where the heart of the city beats, combines alpine charm with stylish design. The hotel is located exactly where the history of Innsbruck began – at the Inn Bridge, which gave the city its name – and is built on the foundations of the former city walls. This charming boutique hotel with alpine flair and a spacious wellness area, which the MICE ladies were able to enjoy extensively, is ideal for “boutique conventions” and small groups.

MICE Ladies SHEROES Trip nach Innsbruck 2021 - Teilnehmerinnen

Initiator Christine Stelzer, Managing Director of the Innsbruck Convention Bureau, explains: “For me, the power of the Innsbruck mountains is the same as the power of the MICE ladies. The exchange with these powerful women was very enriching and motivating with regard to the future of the MICE business. I hope that we were able to inspire lasting enthusiasm with the offer of Destination Innsbruck!”

“We were incredibly honored to welcome the MICE Ladies in Tyrol – networking is everything and we were very happy to bring these strong women closer to all facets of Tyrol!” adds Veronika Schumann, Team Lead Convention Bureau Tyrol about her experience the MICE ladies.

The program started in the spirit of lively learning formats with the “SHEROES City Day”, which made the city of Innsbruck tangible from the perspective of historical and contemporary women, including culinary delights in the traditional family business Café Munding run by strong women. The evening awaited with a culinary highlight in the elite Restaurant Sitzwohl in a former school building. The restaurant, successfully run by two strong women, is one of the top gourmet addresses in Innsbruck – while enjoying the exclusive tasting menu, we were personally greeted by the boss Irmgard Sitzwohl and were able to learn her personal story.

MICE Ladies SHEROES Trip nach Innsbruck 2021 - Stadt
MICE Ladies SHEROES Trip nach Innsbruck 2021 - Tesla

The second day was all under the motto “SHEROES Action Day”, on which the ladies not only had a lot of fun driving excavators and squirrels in a team outdoor challenge in the Offroad Arena Axams, but also playfully tested their male and female skills could try and use. The day was accompanied by a strong female personality from Innsbruck, the former snowboard world champion Snowboardweltmeisterin Heidi Neururer, who shared her very personal story and how she deals with crises and conveyed the strong power of nature to the group through meditation in the forest. We ended the evening in one of the traditional, family-run Hotel Sailer in one of the ancient, cozy rooms.

MICE Ladies SHEROES Trip nach Innsbruck 2021 - Zieselfahren Offroad Arena Axams
MICE Ladies SHEROES Trip nach Innsbruck 2021 - Action

The concluding “SHEROES Science Day” started with a personal tour through the world-famous Swarovski Crystal Worlds and culminated in the highlight of this third day: the keynote speech by an impressive female physicist: Dr. Steinmüller-Nethl, Gründerin der CarbonCompetence GmbH, in the Werkstätten Wattens – creative and Co-Working area in the former Swarowski factory – which the women enthusiastically received.

Abgerundet wurde der Tag bei einem köstlichen Tiroler-Thailändischen Lunch der Tirolerin Carollne Hanisch, die mit ihrem Event-Catering Unternehmen thailicious Moments ihre Leidenschaft zum Beruf gemacht hat und mit ihrer Mutter Tuk hochwertige Menues frisch vor den Augen der Gäste zubereitet.

The day was rounded off with a delicious Tyrolean-Thai lunch by the Tyrolean Caroline Hanisch, who has turned her passion into a profession with her event catering company thailicious Moments and who, together with her mother Tuk, prepares high-quality menus fresh in front of the guests.

“Thank you very much for this lastingly inspiring and impressive weekend in Innsbruck. Variety and motivation in every respect, strong stories by strong women for strong women in front of an exciting backdrop – where urbanity meets nature and people connect, new ideas are allowed!” Gabriele Preisinger, Head of New Business at the agency We are Family, sums up her impressions of the MICE Ladies SHEROES trip in Innsbruck.

MICE Ladies SHEROES Trip nach Innsbruck 2021 - Heidi Neururer
MICE Ladies SHEROES Trip nach Innsbruck 2021 - Meditation
MICE Ladies SHEROES Trip nach Innsbruck 2021 - Werksküche
Swarovski Innsbruck - Bild: Innsbruck Tourismus

Bild: Innsbruck Tourismus

The basic idea of the MICE Ladies is to personally network and strengthen women in the meetings industry through meaningful and inspiring experiences and at the same time to enrich their destination knowledge in special cities, regions and locations. In dialogue and workshop formats and in personal contact with strong women from the guest destination, the participants learn enriching stories and can exchange ideas personally – on very practical topics such as the compatibility of work and family, especially in the meetings industry, but also about that deep themes like resilience in times of crisis and believing in yourself.

The special thing about the concept: Strong female personalities from the guest destinations show the MICE ladies their homeland and thus provide inspiring new perspectives and a completely new approach to the destination. Shared experiences with the destination ambassadors in and with nature have a lasting effect: on an emotional, cognitive and physical level.

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